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Today’s customers can purchase a number of items online with minimum effort. Considering this scenario, physical organizations are fighting to remain alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. businesses, these observations were made:
96% of usa citizens with internet connection made an online purchase in life, 80% previously month alone.
51% of Americans would rather shop online.
67% of Millennials and 56% of Gen Xers choose to order online rather than in-store.
Millennials and Gen Xers spend nearly 50% as much time shopping online each week (6 hours) than their older counterparts (4 hours).
51% of seniors have shopped on marketplaces, 66% as a whole retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific internet vendors.
Marketing professionals see the value of the net and the way to effectively leverage this power. Based on Socialmedia.com, 90% of marketers use social media for his or her businesses. Sadly, many small business owners do not recognize this fact. Many organisations had opted to bury their heads from the sand confident that this ‘internet thing’ will go away. It hadn’t!
The truth is, e-Commerce continues to grow a lot more than 23% annually; however, 46% of yank small businesses will not have a website in accordance with Square and Mercury Analytics research. This post targets how small business owners can leverage internet marketing to achieve greater success and boost their market opportunities.
Digital marketing must be a power tool that many serious small business should utilize. Digital marketing goes by many names including e-commerce marketing, web marketing, and affiliate marketing. Internet marketing serves as a "the marketing of items or services using digital channels to achieve consumers." The true secret objective is to promote brands using the web.
Online marketing extends beyond online marketing to feature channels that will not need the technique internet. Some online marketing channels include websites, social media platforms, e-mail marketing, search engine marketing (SEO), blogging, podcasts, and online advertising among others. Beyond technology gimmicks, businesses ought to know their potential customers in addition to their core competencies. Online marketing isn’t a silver bullet. Digital marketing is a tool for that savvy business professional.
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